A practical AI playbook for real PR work — usable first drafts on day one.
Draft a pitch to [Reporter]—angle, hook, and three proof points.
That’s one task — your kit runs the rest.
Pitches, releases, and rapid-response drafts, started fast. You stay the editor — the kit flags what to fact-check before anything ships.
Included with Sharpwork Membership
$29.99 to start · then $6.97/month after your first 30 days · cancel anytime · all five toolkits included.
Start your membership $29.99Accuracy & confidentiality
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Common questions
Around three in four PR pros already use AI on the job — but 55% say their company has no policy for it.
Your kit lives at a single webpage. Open it and every tool is right there—clean, organized, ready to use.
9 PR work tasks, pressure-tested · anti-invention guardrails on every one · tuned for all 4 assistants · first draft in under 5 min
Nine work tasks — pitch angle development, press release & media advisory drafting, media list research & journalist outreach, crisis comms & rapid response, client reporting & campaign summaries, social & earned-media amplification, media monitoring & share-of-voice, messaging frameworks, and spokesperson briefing & tough-Q&A prep.
Every prompt in a scannable grid. Organized by work task. Tap to copy, paste into your AI.
Responsible-use notes for media contexts. AI setup guidance. Version log and update history. And when you have worked through the kit, a ten-question check that ends in a certificate with your name and a public verify link. It is proof you finished, not an accredited credential.
The fact-check, disclosure, and no-fabrication rules built into every prompt — so nothing reaches a journalist with an invented beat, number, or quote.
You manage media relations, executive comms, and internal messaging simultaneously. You need leverage on drafting, not another approval layer.
You manage multiple clients across different sectors. You need pitches that move fast without sounding templated.
You carry a full client roster without an associate. You need prompts that accelerate first drafts on releases, pitches, and briefing docs.
This is “Find three pitch angles” — the prompt you run at the start of every campaign.
Prompt 01-A · Pitch Angles
You are a senior media-relations strategist. Generate three distinct pitch angles for the story below, each aimed at a different journalist beat.
Work ONLY from the text I paste; do not invent statistics, quotes, outlet names, or facts not in my source. If an angle needs a number or claim my source doesn’t contain, mark it [VERIFY] rather than asserting it.
Story or announcement:
[PASTE YOUR STORY OR ANNOUNCEMENT HERE]
For each angle: ANGLE · HEADLINE · HOOK · WHY THIS BEAT · WHAT I MUST VERIFY.
The three angles must be genuinely different stories, not one pitch reworded. If the source can only honestly support one or two, say so rather than padding to three.
AI output — 5 minutes
Trade angle: “The quiet automation eating ops budgets.” Hook: operational cost angle, B2B trade outlets. Headline: “How [Company] reduced [metric] by 40% without adding headcount.” — the 40% comes back marked [VERIFY]: confirm it against your source before pitching.
Human interest: “The team that decided to stop doing things the hard way.” Hook: people and culture angle, feature-length pieces. Headline: “The workflow change that gave a 10-person team their Fridays back.”
Contrarian: “Why most AI implementations fail in the first 90 days.” Hook: thought leadership, business media. Positions founder as a counternarrative source.
Output is illustrative. Edit angles to fit your specific client and news peg.
Demo 2 · Work Task 4 · Crisis Comms & Rapid Response — higher stakes, same rule: nothing invented
Prompt 04-A · Holding Statement
You are a senior crisis communications advisor drafting a first-response holding statement in the first hour of an unfolding situation — a starting point for legal and leadership review, never a send-ready statement.
State only what I have confirmed below; do not add, infer, or speculate about cause, blame, scope, or numbers; where a fact is needed but I have not provided it, insert [TO CONFIRM]. Keep any [Client], [Company], or [Spokesperson] placeholders exactly as written — do not replace them with real names.
The situation, stated in only what I can confirm right now:
[situation]
Produce: 1. ACKNOWLEDGEMENT · 2. WHAT WE ARE DOING · 3. UPDATE COMMITMENT — under 100 words, calm, factual.
Then list every [TO CONFIRM] you inserted — the facts to verify before this leaves the room.
AI output — the first hour
From your [situation] input: a data-access issue affecting some customer accounts, discovered this morning; internal review under way; scope not yet confirmed.
“[Company] became aware this morning of a data-access issue affecting some customer accounts. We are treating it as a priority, and an internal review with our security team is under way. We will provide an update by [TO CONFIRM: time].”
The checklist it hands back: one gap in your input, one flag in the draft — update time. Filled by you, never guessed by the AI.
Output is illustrative. Legal and leadership review before anything is sent.
Watch it happen: a blank box becomes the Press Release work task, and that becomes a clean inverted-pyramid draft—in the AI you already pay for.
Sharpwork is independent and not affiliated with, endorsed by, or sponsored by OpenAI, Anthropic, Google, or Microsoft.
An embargoed product announcement is exactly the kind of thing that should never touch a consumer AI tier — the kit tells you where the line is.
The line
Never paste embargoed, crisis, or material non-public information into a free / consumer AI tier — use a business or enterprise tier with no-training data controls, and never let the AI fabricate a quote or speak on the record.
The mechanism
Sharpwork never sees your data — your prompts run between you and your AI provider. We don’t store your pitches, embargoed announcements, or crisis material. Placeholders like [Client] and [Spokesperson] stay literal until you fill them in your own AI.
The duty
Built around your duty to be accurate and honest with the media (PRSA Code of Ethics) — the kit treats every AI-supplied fact, name, beat, and quote as unverified until you confirm it against your source.
Your hub opens the moment you join, and a sign-in link for your account arrives by email too. No setup screens. No account configuration.
Tool 1 puts the pitch prompt front and center. Paste a current release or brief. Get three angles in under 5 minutes.
Three distinct hooks, outlet types, and subject lines. Edit one and send it today.
Return to Tool 2. Run the press release draft prompt, the coverage summary, or the crisis comms work task on a live account.
Copy the prompts you'll reuse into your own file.
You can—and the kit assumes you will. The free version of any major AI is the engine; Sharpwork PR is the tested layer on top: workflows, prompts, and guardrails built for real media work—pitch angles, releases, monitoring summaries, and messaging. Updates are included for as long as you are a member. Getting from “I have AI” to “AI reliably drafts work I’d put in front of a journalist” normally costs months of trial-and-error. You’re paying to skip that part—not for access to AI.
Free AI, blank box
“Write me a media pitch”
Same AI, kit prompt
Tested pitch, release, and crisis workflows — structure and tone built in
One hour of agency billing runs $150–400. $29.99 to start is less than that hour, and $6.97 a month after that keeps all five toolkits open.
Want a taste first? See 3 free AI prompts for PR pros → Real prompts from this kit — copy and use them today.
$29.99 covers your first 30 days. After that it is $6.97 a month, and you can cancel anytime from your account.
support@sharpwork.ai
A private web hub with three tools: Core Playbook, Prompt Library, and Setup & Reference. Your membership covers all five toolkits, in the edition built for whichever assistant you use. Your hub opens the moment you join, and a sign-in link for your account arrives by email too.
Yes. Your Sharpwork AI Toolkit works with every major assistant—ChatGPT, Claude, Gemini, and Microsoft Copilot—including their free tiers. For client-adjacent media work, we recommend a paid business or enterprise tier for its stronger data controls.
The AI is the engine. The kit is the tested workflows, prompts, and guardrails for PR work—so you skip the trial-and-error and get pitch angles, release drafts, and summaries you can use today.
Cancel anytime. Your membership stops renewing at the end of the current billing period, and hub access ends then. See Billing & cancellation, or email support@sharpwork.ai if something went wrong.
Yes. Updates are included for as long as you are a member. Your hub stays current as the kits and the AI tools improve. See what’s shipped.
In-house comms leads, agency account directors, and solo PR consultants who carry real media work and want faster first drafts—without sounding templated.